Gioco thumbleweed with Don Juan Matus Gioco thumbleweed with Don Juan Matus

welcome to a pioneer website online since 1996 headed by max giorgetti - industrial designer based in italy - expert in art direction, 3D visual design and hyper-realistic animations. this page summarizes the max giorgetti design career.

Based italy, graduated from the Marangoni Fashion Design Institute in Milan, max started her career in clothing design as a consultant for brands such as: Fila sport, Zegna, Imec, Sector.

Later, hired for a trial by a sunglasses manufacturer, he is passionate about this object which he defines as "a concentrate of functional vanity", so much so that he subsequently collaborated as a designer with over 40 eyewear companies all over the world. Among the many collaborations, the Rayban collection designed for Luxottica remains one of the best achievements of his career, with some designs becoming icons of the brand. read more..

inspired by raymond loewy - the precursor of modern industrial designer, max has always been involved in various project areas: from the creation of logos that could highlight brands - as the aquarapid logo - to the industrial design of commercial products in different fields: glasses, fashion accessories, watches, furniture, coffee machines, packaging. in 2005 max achieved the Chicago Athenaeum Design Award with the Snakey Watch, and than designed the electrolux ventana Europe Top seller vacuum cleaner.

Since 1996 max has been studying the internet evolution, creating original sites, app and 3D animations. With the gained experience max can suggest a creative support to companies that rely on internet to grow.

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